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MARKETING AND TICKETING SENSATION, SALE AND STRATEGY ediacom is unique amongst Festival marketing and pr organisations in our acknowledgement and employment of the ticketing process. We are committed to developing strategies that work beyond a 'bums on seats' approach but that actually acknowledge the type of posterior best suited to your production. In our experience the blanket approach to marketing may well ensure that everyone has heard about your production, but what is most challenging, crucial – and our area of expertise –is to convert that sensation into a sale. Our team's experience of audience development is insightful and evaluation-led. It is proven to both generate audience in challenging circumstances and to shift spare capacity where a production is already doing well. Barriers to box office income may include venue location, performance start time, reputation of the material or in some cases simply the weather! ediacom seek to maneuver these obstacles to ensure success, in whatever form that may take for you. We acknowledge the expense involved in producing projects within the creative industries. As such we are committed to maximising yield aiming to generate higher revenue where possible, whilst engaging in a comprehensive strategy with our media partners in order to motivate audience through sensible offers, without devaluing the perceived value of the production but through adding perceived value to the piece as a desirable product. We thrive on our understanding of product and people. We enjoy excellent relationships with suppliers. Where a given client requires retail merchandise connected to their project we are well placed to source that and maximise the merchandising process through pricing, profile and product placement. Whether you have 60 or 6000 seats to sell - ediacom provide marketing and ticketing packages to suit your needs. |